For most of the Street Fighter series' history, you've had to pay for significant new content. Want to get those sweet new characters? Buy the Super Ultra EX Plus Alpha Turbo Championship edition. You won't have to go through that rigamarole with Street Fighter V, though. Capcom is promising that any post-launch SFV material will be earnable for free, in-game -- accrue enough "Fight Money" and that brawler will be yours. You can still use real cash if you want more content without putting in additional play time, but you're no longer forced to splurge.